I established the BloodPAC look and feel (color palette, typography, visuals) by way of designing the 2019 Annual Report. I outlined, designed & helped write the content for the report which ended up serving as a basis for new website content and design system. Over the next year, I continued evolving the design system for a new website & 2020 Report. Select spreads shown below.
Role & Team: Design Consultant
Tools: InDesign
Skills: Visual Design, Content Creation
Deliverables: Annual Report (for print, digital PDF)
