Featured Case Study • Shipped 2025
Designing an intuitive way to set up cleaning routines
People decide where to clean before how to clean. Routine setup was rebuilt around the home map so users could create routines directly from their floor plan, raising usability (SUS) from 63 to 87 and crossing the “excellent” benchmark.
Featured Case Study • Shipped 2024
Freeing Roomba users from floorcare
Roomba’s first predictive cleaning feature allows the robot to decide which rooms need attention without user input. The work revealed a key insight: users trust automation more when we surface less of the underlying intelligence, a principle that shaped future smart features.
Featured Case Study • Shipped 2023
Accelerating access to powerful map-based features
Only 20% of users engaged with map-based features because creating a usable map required too much effort. Auto Room Naming removed that friction, helping 97% users understand their map after the first run and unlock the rest of the experience.
Featured Case Study • Shipped 2020
Transforming a scientific model into a decision-making tool
CIBO Impact, a 0→1 product, translates complex agronomic models into clear, actionable insights for agriculture. As the founding designer, I shaped the product experience, design system, and brand while working closely with scientists and engineers to bring the platform to market.
Laura led the way for how designers partner with engineers, documenting the stages and phases of the discovery process, while exploring complex UX challenges together.
Daniel F., Design Director, iRobot
Laura was the ideal person to level up our design practice. I wouldn’t pass up the opportunity to work with Laura if given the chance.
Rodney G., Head of Design, CIBO
Laura's dedication to true collaboration and prioritizing what’s best for the consumer is truly remarkable.
Thiru P., CMS Director, iRobot