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Unlocking the potential of complex tech by building intuitive digital experiences

Currently: Principal Product Designer at iRobot 🤖

CASE STUDIES

Automating cleaning for Roomba users
Automating cleaning for Roomba users

UX STRATEGY, UX DESIGN, EARLY CONCEPTS

Building an experience around cleanliness predictions unlocked the ability for Roombas to automatically decide which rooms needed to be cleaned and how best to clean them.

Unblocking Roomba users with auto-customized maps
Unblocking Roomba users with auto-customized maps

USER RESEARCH, UX DESIGN

In 2023, iRobot kicked off an initiative to learn key attributes of users’ homes, automatically. A first step was auto-customized maps, simplifying the path to map-based features.

Reimagining CIBO Land Reports
Reimagining CIBO Land Reports

USER RESEARCH, UX DESIGN, UI DESIGN

Improving the architecture and user experience of CIBO’s land report, for improved engagement & increased retention with a lean startup team.

Check out my sketchbook for smaller bits of work,
personal projects, works in progress & more

©2025 LAURA TRAMONTOZZI

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